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A Broad Information Reach: The Gateway to Information Management
by Cognos, an IBM Company

Data can be your organization’s greatest asset. Whether it comes from day-to-day operations, Enterprise Resource Planning (ERP) systems, data warehouses, operational data stores, or other sources, it is the key to understanding and managing your performance. Used effectively, it tells you what you must do to succeed, how you are doing relative to plan, and why.

But reaping the benefits of data isn’t easy. Data is typically fragmented, often incomplete, and not readily available in a form ...
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